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28 June 2026 – As global attention turns to competitive gaming this summer, Chevrolet Arabia is pleased to announce a strategic partnership with Team Falcons, becoming the Saudi esports organization’s exclusive automotive partner. Bringing together one of the world’s most iconic automotive brands and one of the Kingdom’s most influential esports organizations, the collaboration reflects Chevrolet’s commitment to connecting with the next generation through the communities, passions and talent shaping Saudi Arabia’s future.
The partnership comes at a defining moment for Saudi Arabia’s rapidly expanding gaming and esports ecosystem, as the Kingdom continues to cement its position as a global hub for innovation, entertainment and competitive gaming. Together, Chevrolet and Team Falcons are celebrating the individuals driving this momentum forward – from rising competitors and creators to the fans helping shape one of the country’s fastest growing cultural movements.
For more than a century, Chevrolet has earned the trust of customers across Saudi Arabia through a legacy of innovation, reliability and performance. Team Falcons, meanwhile, has emerged as one of the region’s most successful esports organizations, carrying Saudi talent onto some of the world’s biggest competitive stages. Together, the two brands will create meaningful experiences that celebrate Saudi creativity, inspire future generations and strengthen connections with gaming communities across the Kingdom.
The partnership was officially unveiled during a signing ceremony in Riyadh, attended by Furrukh Jawaid, CMO and Musaad Al Dossary, CEO, Team Falcons.
The announcement also comes as the two-time reigning Esports World Cup Club Champions prepare to compete in this year’s tournament, kicking off on July 28 in Paris, carrying the hopes of millions of fans and showcasing Saudi talent to audience around the world. Chevrolet will proudly support its journey while helping bring fans closer to the partnership through a series of exclusive activations and experiences in market.
“Saudi Arabia is home to a generation that is ambitious, connected and shaping culture in remarkable new ways,” said Jorge Plata, president and managing director, GM Africa & Middle East.
“Team Falcons has become a powerful symbol of that momentum; a homegrown organization that has earned the support of fans across the Kingdom and beyond through talent, discipline and determination. For Chevrolet Arabia, this partnership is about supporting the communities and passions that are inspiring the next generation to shape the future of the Kingdom. We are proud to support that journey and excited about what we can build together.”
“Chevrolet's name has been synonymous with performance and trust for over a century, and that same drive for excellence is what built Team Falcons,” said Musaad Al Dossary, CEO, Team Falcons.
“This partnership brings together two organizations that understand what it means to compete at the highest level. As we head into Esports World Cup 2026 to defend our title, having a partner of this caliber behind our players is a powerful statement about where Saudi esports is headed.”
