Under the patronage of Aljomaih Automotive, one of the largest automotive dealers in the world and the largest dealer of General Motors in the KSA & Middle East, the 36th Buraidah Spring Festival was held in Ariq Attarfiya located in Al-Qassim region under the slogan of Winter Smile. The ten-day festival featured a variety of programs and events, attracting more than 300,000 visitors from across the kingdom.
Sheikh Walid Aljomaih, Chief Operating Officer of Aljomaih Automotive, stressed the importance of sponsoring Buraidah Spring Festival and participating in its events, especially as it was held under the supervision of the Supreme Council of Tourism, with the direct backing of His Highness the Prince of Al-Qassim region. Sheikh Aljomaih also highlighted the company’s involvement in the festival through daily events, such as test-drives of cars, in addition to setting up a 400 m² area as a full-fledged showroom for Aljomaih Automotive’s GMC, Chevrolet (official car of the festival) and Cadillac brands. That approach enticed the public to enjoy their dream cars, especially the 2015 new models, and get acquainted with their features and specifications.
Moreover, Aljomaih Automotive’s activities in the festival included the participation in a Rally Cross event, held for the first time in Buraidah. The company also took part in His Highness Prince Faisal Bin Bandar’s competition of classic cars. All models of Aljomaih Automotive had the lion share of participating cars.